So, how do you distinguish yourself from the hundreds of others that are in your same field, offer your same services, sell your same products or give your same advice?
Positioning yourself as an expert in what you do is the most profitable thing you can do. And we are not just talking money here!
Having consumers, customers, clients, or whomever come to YOU for what YOU have to offer means that you have a reputation of delivery. You get the job done. You are dependable, efficient and effective.
How do you do this? How can you make this happen?
1. Be consistent in your presence. Whether on social media or in the community, people need (want) to see the same you show up every time.
2. Show your work. Give good examples of what it is you do. A picture is worth a thousand words - literally!
3. Let others talk about you. There is nothing that sell better than "word of mouth". If you do something noteworthy - get a testimonial from the person or persons you provided the service to
4. Make the adjustment. Not everything you do is going to work perfectly the first time around. Show that your are flexible and adaptable to change by improving the process. Once you get it to work like you need it to, then things will go like clockwork for you, your client and your business (or project)
5. Invest in yourself. People need to know that your knowledge base is constantly increasing. Attend seminars and conference related to your area of interest where you will be able to walk away with something that you didn't know.
Creating Credibility takes times and effort. Build it with the intent of it being legendary!
Please take a minute to check out my article in THRIVING Melanin Family Magazine (September Issue) entitled:
Microwave College Life: Some of the Issues hidden inside the box
(Just clink on the title above)
As a writer, it is my goal to consistently and continuously present to and advocate for the community information that will benefit each and every individual and family.
We are in the midst of the Back to School session, and while the focus is mainly on the primary and elementary grades, we can't forget about our college students.
It does my heart good to know that an article I have written entitled: The Microwave College Life - Some of the Issues Hidden Inside the Box will be a featured article in the Thrive - Melanin Family Magazine for the upcoming September/October Issue.
In the article I discuss the issues of suicide and depression and how keeping the lines of communication open are a major part of the preventative process. As parents of college students, we need to be fully aware and in the loop about the activities and interactions that our young adults participate in and associate with while away at college.
And just as we held their hand at the bus stop or waited in the long drop-off line at the front door of the school, we also need to be just visible (a presence) on the campus with our participation in Family Oriented Activities and Extra-curricular events.
Just because they have grown in age and have exerted a show of their independence, doesn't mean that we are no longer their parent. It just means that we perform our duties a little differently.
“It’s always better to Give than to receive”. We’ve heard the phrase on various occasions and in a varied many situations. From lessons about sharing our sweets with our siblings to donating money to our favorite charity, the idea of giving is something that is instilled beginning at a young age.
So, now that we are adults, what are we giving?
Recently the ladies of the professional society of Iota Phi Lambda (Gamma Zeta Chapter) took time out of their busy schedules to participate in a community event. The Community Block Party is an event sponsored by the Little England Chapel Preservation Council. Built in 1879, Little England is steeped in African American History as the ONLY African American Missionary Chapel of its kind in the state of Virginia and Mr. Benton (Council President) intends to keep its history alive and relevant in the minds of the people and the community.
Along with other community organizations, IOTA’s presence was both felt and recognized by not only community but the Mayor’s Office as well. The women of IOTA assisted with cleaning up the chapel for public viewing, meeting and greeting with members of the community, and just having a grand old time with children and the activities made available to them. The day was truly one to remember.
In order to exact change, one must take part in the change. Giving is only the beginning.
I am humbled and honored to have been able to moderate the Candid Conversations Event.
The community received the message and are excited to hear more. And the co-authors of the Amazon #1 Best Seller - Unchain My Legacy are more than happen to give more.
It is 7am and the beach sand is already hot from the sun. It doesn't matter, because some of these children have not ever had the opportunity to know what it feels like cooled.
Today The Boys & Girls Club of Southeastern Virginia are at the fishing pier with about 100 children and they are about to learn something NEW!
Volunteer fishermen and fisherwomen have come out to teach the children how to bait a hook, cast a line and reel in a catch. The one thing that none of us are able to teach them is patience (LOL).
The mere fact that the children are here to enjoy this new adventure is satisfying to my soul. Coupled with the fact that I get to experience this new adventure with them makes it all that more priceless in my service to them.
August 1, 2018 Oceanview Fishing Pier
Sista's Blog Keeper
Not here to counsel you, not claiming to know all the answers, not trying to change your mind, not trying to direct your path. Here to listen, here to share, here to let you know that a Sista cares.